Milwaukee Monaco Conference 2025

In 2025, we teamed up with Out Of Nothing to deliver a full-scale sonic experience for Milwaukee Tools’ flagship conference in Monaco.

From the atrium entrance to the final keynote, we provided end-to-end sound - including original music, sound design, VO editing, and a custom Sound ID that acted as a recurring theme throughout.

Our work covered walk-in atmospheres, holding loops, interactive installations, and the Main Presentation, where we crafted seamless transitions between tracks, composed bespoke cues, and delivered dynamic sound design to match high-impact visuals.

We also created music and audio for a series of post-event Immersive Innovation Stories.

Next Project

Main Presentation

The Main Presentation was the centrepiece of the Milwaukee Conference. Out Of Nothing supplied a selection of pre-approved tracks for the presentation, and our first task was to ensure these flowed seamlessly as the narrative progressed. To achieve this, we composed a series of bespoke transitional pieces - musically bridging each track to maintain a cohesive emotional journey.

Throughout the presentation, we were asked to compose original music for key visual sequences, ensuring a perfect match between sound and story. In addition, we crafted highly detailed sound design.

On top of this, we handled all VO editing, mixing, and mastering - optimising the entire audio experience for the unique acoustic and technical demands of a large-scale conference space.

Milwaukee Sound ID

One of the most important elements of this project was the creation of Milwaukee’s Sound ID - a bespoke sonic identity developed specifically for the 2025 Monaco conference. Unlike a traditional sonic logo, the Sound ID was designed as a recurring theme that would weave throughout the entire event.

Working in close collaboration with Out Of Nothing and the Milwaukee brand team, we landing on a bold, atmospheric sound world that combined Icelandic-inspired vocal chants with gritty, industrial textures.

This Sound ID became the core sonic thread of the event. It featured prominently during the walk-in and atrium experience, returned throughout the immersive video stories, and culminated in the Main Presentation.

Atrium ambient music

As guests arrived at the conference, they were welcomed by a bespoke piece of ambient music to set the tone.

Designed as a seamless loop, the track gave audio engineers working at the conference, the flexibility to extend or fade the piece as needed - perfect for managing the unpredictable flow of arrivals.

This ambient score created an immediate sense of atmosphere, gently immersing attendees the moment they stepped into the atrium and setting the mood for the experience ahead.

Atrium welcome video

Once the crowd had gathered in the atrium, the welcome video kicked off, it was designed to officially open the event.

We handled the audio edit, VO editing, and final mix, ensuring clarity, energy, and precision.

What made this piece stand out was the integration of immersive sound design tailored to the environment.

As LED lights and projections flashed across the venue’s pillars, we created custom sound design to mirror and enhance the visual spectacle - transforming the atrium into a fully synchronised, multi-sensory space that pulled the audience into the world of Milwaukee from the very first moment.

Atrium walkthrough piece

Following the welcome video, guests were guided from the atrium to the main presentation space by a bespoke piece of walkthrough music.

Built entirely around Milwaukee’s Sound ID, the track extended and evolved the theme - introducing rhythmic pulse and spatial movement to direct the flow of the audience.

This was a true auditory experience: the music was played through a network of speakers positioned along the route, creating a sonic path for guests to follow.

Holding screen piece

As guests entered the main presentation space, a bespoke loopable track played beneath the holding screen - setting the tone and building anticipation as people found their seats.

Rooted in the Sound ID, the piece was designed to blend seamlessly into the start of the Main Presentation, giving audio engineers the flexibility to loop the music as needed and transition smoothly into the show.

It served both a practical and emotional purpose - maintaining energy in the room while signalling the moment was approaching.

Brand Anthem

To close the Main Presentation, a pre-existing brand anthem track was used as part of a powerful visual finale.

We were brought in to elevate and embellish the track - adding new musical layers and weaving in elements of the Sound ID to create a more cohesive and emotionally resonant ending.

In addition to the musical enhancements, we crafted precise sound design to support the visuals, enhancing impact and reinforcing the Milwaukee identity one final time.

Innovation stories

Following the conference, Milwaukee released a series of immersive innovation stories - short films highlighting the brand’s cutting-edge products and engineering breakthroughs.

We were brought in to deliver the full audio experience, including bespoke music, immersive sound design, and VO editing.

Each piece extended the sonic world we had built for the conference, incorporating the Sound ID where relevant and tailoring the sound to elevate both the storytelling and visual impact.

These stories offered a cinematic deep-dive into Milwaukee’s innovation - and our sound played a key role in making them feel dynamic, modern, and unmistakably on-brand.