Harry Steele

Founder | Creative Director & Music Producer

Harry is an award-winning composer, sound designer, and the founder of Sonicular.

Working at the intersection of audio psychology, music production, and brand strategy, he leads the studio’s creative direction across sonic branding, bespoke composition, and immersive sound design.

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His career began touring arenas across the UK with indie outfit Young Kato (BMG), an experience that forged his deep understanding of how music commands large-scale emotion, attention, and memory.

Transitioning from the stage to the studio, Harry spent the last decade creating scores and audio identities for global brands, broadcast networks, and major campaigns - collaborating with the likes of The British & Irish Lions, Aston Martin, ITV, Hulu, Puma, and Huawei.

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Driven by a conviction that most brands overlook their most powerful sensory touchpoint, Harry founded Sonicular to help brands & agencies and forward-thinking companies define how they sound.

Combining artistic nuance with strategic brand identity, he oversees every project to ensure Sonicular’s work resonates, cuts through the noise, and endures.