PUMA- Made For This

The Brief

Working with our partners Out Of Nothing, we were asked to produce an original music soundtrack as well as immersive sound design for PUMA.

The music and sound design needed to be intricately tailored to the campaign’s theme, “Made for This,” emphasising the collection’s ability to withstand various weather challenges, from rain and wind and other unpredictable elements encountered by golfers.

Music Production

We crafted a dynamic electronic track that mirrors the resilience and toughness of PUMA's products.

The sound was deliberately visceral and gritty, symbolising the gear's durability against harsh weather.

Designed to appeal to an audience of golf enthusiasts, whose dedication pushes them to play through any weather conditions.

Sound Design

Our sound design was meticulously crafted to enhance each visual element.

Every scene, from the impact of a golf ball to the precision of each swing, was paired with custom-created sounds.

This intricate process ensured that every moment was vividly brought to life