Halfords x Carrera
01
The Brief
Working with our partners, Cotswold Film Company, their client, Halfords were releasing new Carrera products, E-Scooters & bikes etc and a series of product adverts and social content were being created for the release of the products.
Halfords needed music and sound design that was their own and that truly reflected the brand of Carrera.
02
Music Production
The plan was to create bespoke music that best complimented the video content, with our main focus being on sound design.
We crafted the track in a classic trailer style genre, blending heavy orchestral elements with fresh, modern percussion.
This fusion mirrors the timeless appeal of their classic bikes and scooters while embracing the innovative spirit of their latest models.
03
Sound Design
We captured authentic sounds directly from the bikes and scooters on set, ensuring the audio genuinely reflected their movement and mechanics for a rich, immersive listening experience.
Our sound design was meticulously crafted, combining real-life recordings with precise editing to intensify the advert's sonic impact, drawing listeners into the heart of the action.